The Clarient Group

American Dream

The Clarient Group prides itself on helping clients use technology to create exceptional experiences that make unique destinations.

American Dream in East Rutherford, NJ is a prime example: As a one-of-a-kind year-round entertainment, retail and tourism destination designed to attract millions of visitors, American Dream will include a theme park, water park, indoor ski and snowboard park, NHL-sized ice rink, movie theaters, performing arts theater, restaurants, miniature golf, observation wheel (Ferris Wheel) and aquarium.  

For the overall location and each individual space, TCG is designing a detailed technology infrastructure system that promises to bolster American Dream's appeal as a must-see destination where visitors from all over the world can experience activities and interactivity they won't find anywhere else.

Even with this larger-than-usual variety of spaces within one location, TCG's work makes it possible for American Dream to easily operate and maintain the vast number of technology systems centralized via an integrated infrastructure.

“We design around the concept of ‘future-enabling,’” Buscarino explained. “Even as specific equipment changes, the overall concepts and designs remain the same because of TCG’s planning-oriented and forward-thinking design process.  The flexible infrastructure supports change.”  

In addition to master planning and a future-enabling design, TCG has assisted the American Dream team and its agencies with the technology to support the customer experience, operational development and marketing sponsorship support.  Money-saving and simplification have been central goals, along with ensuring technology enables and enhances enjoyment of the overall experience that American Dream promises.

GHA Design